The Position
We are a Marketing Manager to manage all aspects of our robust brand, including print and digital promotional materials, organic and paid social media campaigns, product and lifestyle photography, email marketing, and community engagement.
This position will report to the Administrative Director and will be responsible for the planning, development, and execution of all marketing campaigns for Blackberry Market. They will work closely with agencies and creators, as well as store managers, to develop assets and strategy.
The successful candidate is a self-starter who has excellent communication and organizational skills. They are able to balance multiple priorities and solve problems dynamically.
Responsibilities
- Plans, develops, and executes a regular social media strategy with 5+ social posts/stories per week on Instagram and Facebook.
- Plans and sends weekly email campaigns to subscribers; develops email journeys for new subscribers.
- Designs or coordinates agency design of all print assets, including in-store posters, flyers, brochures, and seasonal menus.
- Creates and measures paid digital social media campaigns.
- Updates website content for seasonal menu changes, campaigns, etc.
- Plans and leads all product and lifestyle photography for use on social media or online menus.
- Manages online business listings to update business hours and information.
- Responds to all messages and reviews from social media or online business listings.
- Ensures adherence to strict brand guidelines for all marketing assets.
- Oversees customer loyalty programs and provides recommendations for loyalty campaigns.
- Coordinates with external marketing agency and design partners.
- Manages library of marketing assets.
- Other duties as assigned or required.
Qualifications
- Excellent verbal and written communication and interpersonal skills.
- Ability to manage multiple projects and priorities simultaneously.
- Proficient project management experience with a high level of organization and attention to detail.
- Ability to work independently and take the initiative to anticipate and resolve problems.
- Strong technology skills, including a strong grasp of email campaign platforms (Mailchimp preferred) and social media platform experience.
- Effective social media strategy and planning skills, including Facebook and Instagram.
- Ability to design and publish assets using Canva and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Photography experience is an asset, but not required.
Education & Experience
- Degree in Marketing, Communications, Graphic Design, or a related field required.
- 2-4 years of experience in a marketing-focused role, preferably with restaurant or retail organizations/clients.
- 1-2 years of experience in restaurant, customer service, and/or retail roles preferred.
Job Type
- Full-Time, 40 hours/week
- 8am - 4pm working hours; occasional weekend and evening hours required
- Hybrid work environment, minimum 24 hours/week in-store
- Must be willing to commute to and travel between store locations in Glen Ellyn, La Grange, Lombard, Oak Brook, and Naperville, IL on regular rotation.
Next Steps
Please submit your resume along with your digital marketing portfolio with work examples. This portfolio can include a variety of work, including social media posts, UI/UX design, print materials, or photography.
